Congratulations to the other finalists for their outstanding performances: NUS Business School placed second, Maastricht University School of Business and Economics third and Nanyang Technological University Singapore fourth.
The final 24-hour case was provided by AAK, a global leader in plant-based oils. Students were tasked with addressing a complex strategic challenge relevant to the company’s global operations.
"Dare to choose. Don’t let yourself be influenced by what you think others want to hear. Stand by your solution, and make sure you can defend it with confidence. The best teams don’t play it safe; they come up with bold, original ideas. That’s what makes a real impact.”
Roy Broersma, Academic Director ICC@M