Welcome to the International Case Competition@Maastricht (ICC@M)!

The challenge for the 16 competing undergraduate business student teams is to address selected business cases and to present their solutions and recommendations to judging panels consisting of academics and business executives. During the ICC@M week these teams will be addressing challenging international all-round business cases in a true crossing borders European environment. And several corporate and social events are organised to engage business partners, SBE-students, alumni and staff in this great event. ICC@M therefore provides ample opportunities for SBE and UM staff and students to be involved in value exchange with external stakeholders.

General Procedure for the Competition 2019



  • Each team receives the case according to a staggered system at 08:00 hrs, 08:40 hrs, 09:20 hrs, and 10:00 hrs following a random team allocation method. The location will be announced accordingly but all rooms are located at the Student Hotel Maastricht.
  • At the designated time, a team representative will receive four (4) copies of the case in a sealed envelope.

Competition Rules 2019


The 10th International Case Competition at Maastricht (ICC@M) is a week-long case competition taking place this year from April 28th to May 5th, 2019. During the week, 16 internationally recognized business schools send a team of four undergraduate students to Maastricht to compete with each other on three business cases with special attention to Europe as playing field of business innovation. ICC@M cases address entrepreneurship, responsible leadership, and sustainability as the main issues of today and tomorrow. 

Day 6: Finals 2018!

We are pleased to announce that the winner of the International Case Competition @ Maastricht 2018 is the team from the University of British Columbia- UBC!

It was a tough competition and all competing teams deserve a huge round of applause. Thanks to everyone who was part of ICC@M2018 and contributed to making it such a success!

Click here to watch the finals.


Day 5: 24-Hour Case & Advisors' Day

While the participating teams were preparing the 24-hour case in the hotel, their advisors used the free time to discover Maastricht. Big thanks to Swapfiets for providing us with their bikes to show them beautiful Maastricht the Dutch way. We had a blast! 

After the bike tour, everyone tried and enjoyed some typical Dutch food. Finally, to wrap up the day, we ended the day with a wine tasting and a cozy dinner at the Harbour Club! 

Some impressions...


Day 4: Second 3-Hour Case is up!

Today, teams competed to see who could provide the best strategy to Gemeente Maastricht. The case was about the Customer Service Valley: a collaboration of several companies with the municipality of Maastricht to enhance customer service centers and their image, to develop employment opportunities in customer services and to position Maastricht as the customer serves hub.

Great job to all participants and congratulations to KIT Consulting, Alpha Consulting, TGIS Consulting, and Sapphire Consulting for winning case 2! 


Day 2: Social Monday

Despite changing weather conditions, we went on an exciting scavenger hunt throughout Maastricht! A big thanks to Maastricht Events Company for the smooth organization as well as to all participants for their non-stop enthusiasm!

We hope you have enjoyed the Social Monday and are ready to tackle the first case tomorrow!



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Special thanks to our business partners and corporate relations

The organising committee would like to express its gratitude to all business partners; their involvement helped facilitating the International Case Competition @ Maastricht (ICC@M).

Due to the collaboration with our corporate relations a successful seventh anniversary edition of this great event has been established. ICC@M looks forward to future years during which these relations can be strengthened and extended.