Days to go


For the 14th edition of ICC@M (2024), we decided to jazz things up a little. In celebration of the 40th anniversary of the Maastricht University School of Business and Economics, we are tweaking its slogan Global Minds, Local Roots, and look decidedly beyond the borders of our own country. Given our recognition for positively impacting the local, regional, national, and global environments to which we belong, this adaptation makes perfect sense.

During the week of ICC@M 2024, the three prominent and unmistakably global companies (two of which with roots firmly planted in local soil) featured in this year’s competition will be revealed. Each company has provided us with stimulating and inspiring cases that will challenge our international participants to think outside the box and devise innovative solutions with the potential for global impact


The 15th edition of our International Case Competition @ Maastricht (ICC@M) – the annual International Case Competition of the Maastricht University School of Business and Economics (SBE) will take place from 11 to 17 (departure day) May 2025 and will be organised by SBE. The competition will take place in the centuries old city of Maastricht.

Sixteen internationally recognized and accredited business schools will send their team of four of their very best undergraduate students to Maastricht. They will compete against each other on three challenging business cases, two of which lasting four hours and the final case lasting 24 hours. All cases address entrepreneurship, digitalisation, responsible leadership and/or sustainability as the main issues of today and tomorrow. The teams will be judged by a panel of academics and executives from the business world.

We are excited to host ICC@M and welcome all teams to Maastricht!