Competition Rules 2019

ICC@M aims to provide a learning environment for its participants. In order for the case competition to be successful, a set of rules and regulations must be adhered to by all teams as well as their advisors. Fair play is an essential criterion in the case competition. All participants are expected to treat each other with respect and to adhere to the competition rules. If the rules are unclear, then please consult the Academic Director of ICC@M. At the start of the case competition an Appeals Committee will also be appointed, which will consist of representatives from the team advisors and which will support the ICC@M Academic Director when necessary. Any doubts or disputes that may arise will ulti¬mately be decided by the ICC@M Academic Director and if necessary by this ICC@M Appeals Committee. The Academic Director has supreme authority regarding all regulatory issues in the competition. Each Appeals Committee member will be backed up by another advisor for the case in which the committee member‘s team is involved. 



  1. The competition is open to students currently studying business at the undergraduate level. Participants may not have started nor completed a master‘s degree in any field. 
  2. Participants cannot have participated in ICC@M in previous years. 
  3. The competition consists of 16 teams, of four students each, divided into four divisons. Divisions run in parallel. Teams will be allocated to a division by a draw process at the opening ceremony. 
  4. Teams will be morally and academically supported by team advisors. Team advisors will not take part in the cases themselves. 
  5. The competition consists of two short cases (Rounds 1 and 2) and one long case (Round 3). Teams have three hours to prepare the short case and 24 hours to prepare the long case. The cases will be all-round business cases although every case will have its functional emphasis. 
  6. Each short case counts for 20% of the total score, the long case counts for 60%. All results will be published after each case ends. 
  7. After these three rounds, each division winner will be asked to present its long case in the finals. Weighting will be done in such a way that tied results will not be possible. However, should this happen, judges will deliberate until a winner is selected. 
  8. Each set of judges is comprised of company representatives such as CEOs, consultants and Heads of Divisions as well as academics in Business.


     Case Preparation

  1. In order for all teams to have exactly the same amount of time to prepare the cases, the start time for case preparation will be staggered. The time that teams receive cases (and hence the order of presentation), will be announced during the opening ceremony. This selection will be made on a random basis.
  2. For each case, slides must be used during the presentation. Every team will have time to rehearse the presentation before addressing the judges. 
  3. The presentation has to be formatted as either 4:3 or 16:9. 
  4. Each team is allowed to bring an unlimited number of textbooks and reference material items, as well as computers. Reference material items are defined as any form of notes, compendiums/readers, collections of articles and the like. 
  5. The presentation is not to be discussed with or shown to any non-team member. Team advisors are also not allowed to converse with their team about the case. 
  6. In addition to the presentation slides, each team is required to hand in a list of sources of all materials used in preparation of the long case. ICC@M staff reserve the right to conduct a quick but not invasive inspection of the computers in the room. All mobile phones/smartphones must be handed in during case preparations. 
  7. The cases are to be solved in designated hotel rooms. During the preparation, all case material must remain in the preparation room. If team members leave the room, they will be accompanied by an ICC@M staff member. 



  1. All presentations must be in English. Teams must use PowerPoint 2016 (or 2010). PowerPoint files will be loaded onto a computer in the presentation room. 
  2. Each team member will receive a copy of the core slides (not of the Q&A) of the team’s presentation once it has been handed in to the ICC@M staff. 
  3. Before the competition starts, each team will be given access to the presentation rooms to check the facilities. 
  4.  For all case presentations, teams have 20 minutes to present their case, and 10 minutes to answer questions. Signs for 15, 10, 5, 2 minutes and 1 minute remaining will be shown to the presenting team.
  5. Teams must not reveal their university name during their presentation but instead use a fictitious name. 
  6. Teams that are not presenting will wait their turn in the waiting room. Teams are not allowed to see the presentations of the other teams. This is also the case for the four finalists. 
  7. The four finalists will once again present their long case (slide modifications are not allowed).
  8. The scores obtained in the previous three rounds will not count towards the scores in the finals; the finals judges will determine finalist numbers one through four based on the presentations of the final round only. 
  9. Team advisors are allowed to attend the presentations of all teams in the preliminary rounds, and all the presentations in the final round. However, once a team advisor enters the presentation room s/he cannot leave until the final presentation of the day. Once a team qualifies for the finals, their advisor will not be allowed to communicate until after the finals only. This will be strictly enforced by ICC@M staff. 
  10. All materials produced during ICC@M are the rightful property of ICC@M. This includes cases, recordings, slides, etc. These will be distributed at a later stage to team advisors and the wider public. No cameras of any sort will be allowed during the presentations. 
  11. Any violation of the rules above will result in immediate termination and disqualification of the team. Any decision of termination and disqualification is final. The decision to disqualify teams is the responsibility of the ICC@M Operations Director.



  1. Teams will not be provided with computers. They are supposed to bring their own laptops or notepads. Teams can use the available wifi.
  2. Teams are allowed to use internet resources. The use of password protected sites is, however, not allowed. ICC@M staff reserve the right to conduct a quick but not invasive inspection of all internet-connected devices in the room.
  3. ICC@M staff will assist teams with laptop related issues as best they can. However, should technical problems arise, teams will not be given more time to prepare the case. 
  4. Printing facilities will be provided at the hotel. ICC@M staff will collect the printouts for the teams.